Our Story
Welcome to ASC Direct, where innovation and quality have been our driving forces for over four decades. Our journey began in 1981 as ASC Cartons, a local Yorkshire-based business providing corrugated cardboard products to local industry. Since then, we've evolved and expanded, transforming into ASC Direct to cater to a broader UK-wide audience with an eco-conscious mindset.
Over the years, our dedication to delivering top-quality packaging solutions has remained constant. We take pride in our rich history, but our focus is firmly on the present and the future. ASC Direct has always been at the forefront of technological advancements, embracing online platforms early on to reach more customers effectively.
Our Story
1981
ASC Cartons was founded by a local Yorkshireman; with the help of his family, they covered a 30-mile area, spanning the region, offering corrugated cardboard products to small cottage industry businesses. Local people simply picked up the phone and they would have their boxes delivered to them faster than any comparable provider. Nowadays a carton is considered a form of drinks container, but the original term has its roots in the Medieval latin term “carta” meaning “paper”. By 1981, carton had become the default term for cardboard boxes.
2002
ASC Cartons had built up a loyal team of employees by this point, so it was only natural that they encouraged 2 of their longstanding employees to become directors of the business.
2003
The year that followed involved a rapid succession of changes with the company now spearheaded by Karl & Andrew
2006
In 2006, we took a bold step by launching ASC Direct's online store, starting with a simple eBay profile. As the digital landscape evolved, we adapted our approach and partnered with a digital agency to create our own website and a unique app called the BoxBuilder. This empowered customers to design their own bespoke packaging, attracting interest from reputable brands like Dyson and Manchester United.
2013
As we grew, our commitment to customer satisfaction and sustainability became even more pronounced. In 2013, we expanded our machinery arsenal with newer machines ensuring faster turnaround times to meet the growing demand.
2019
To accommodate the increased web traffic the company continued to invest in new machinery, with 5 new state of the art box making machines installed in the factory.
2020
The COVID-19 pandemic in 2020 was a challenging time for the world, but ASC Direct continued to operate and provide packaging solutions to new businesses and entrepreneurs. During this period, we strengthened our commitment to the environment, pledging to plant a tree for every 1000 boxes we manufactured with the help of One Tree Planted.
2022
In 2022, a group of investors led by Robin Welch acquired ASC Direct, with the vision to double the size of the business through strategic investments in people and technology. We've already taken the first step by revamping our website and infrastructure to make ordering bespoke boxes even simpler for our clients.
Moving into the Future
As we move into the future, we recognise the importance of staying ahead in the digital landscape. We are committed to expanding our online presence, sharing our packaging expertise through our blog, showcasing innovative designs from our customers, and reconnecting through social media.
At ASC Direct, our mission remains clear: to be at the forefront of packaging trends and continue providing exceptional products and services for the next 40 years and beyond. We're excited about the possibilities that lie ahead and invite you to join us on this journey of creativity, sustainability, and excellence in packaging solutions.