Unique Packaging for Automotive & Machinery Products

According to DHL, buyers are increasingly turning to online to order car parts as they are not often readily available in stores or garages. It’s common knowledge that automotive and machinery products need to be protected from rust, scratches and other damage. The packaging used for these items is extremely important and doesn’t necessarily fit into a ‘one size fits all’ specification. Glass will need bubble wrap or another form of protective packaging, while anything containing batteriesor electronic components will need to follow set guidelines for shipping. Businesses will often focus on these specifications and forget to think about what their product packaging should look like.

Vehicle & Machinery Packaging Ideas

Vehicle packaging covers a broad range of items, from the vehicles themselves to individual parts, and therefore often requires custom-made packaging. With customisation already on the table, why not branch out further and make your brand stand out with these unique packaging ideas for automotive and machinery products?

Sustainable Packaging

The automotive industry in particular is often being held accountable for its effect on the environment. More and more people are considering the environment when shopping or continuing to shop with a brand, so why not use your packaging to promote sustainability? Choose recyclable cardboard boxes with printed information on how to recycle the packaging, or use it to promote your company values on sustainability. You could even add ways to repurpose the packaging, such as for storage of parts or even guidelines for turning the cardboard into a car playmat for the kids.

Custom Box Design

Custom packaging can be a great way to showcase your brand and the quality of your products. Machinery and automotive parts are often quite harsh to look at, which is why a custom cardboard box can be a great way of exciting your customers and building on brand recognition and loyalty. If your packaging makes a lasting impression, your customers are more likely to come back to you when they require something else.

You can even get really creative with your automotive packaging, choosing the outside to showcase the blueprint of the car/part inside, or perhaps a map showcasing where the part was made. You could also use this opportunity to tell your customers about your business. A timeline of your brand’s history and the products you sell will be memorable and set your business apart from the competition.

Choose A Unique Shape

Cardboard boxes don’t have to be a box - or at least not in the way we usually think of them. Changing the shape or how your box opens and closes, can be another way to build anticipation and excitement over the delivery of your products. You could take this opportunity to create a box shaped like a car, or perhaps even a toolbox with a handle. You could also include inserts that are cut out to perfectly fit the shape of your item, which is also an excellent way to ensure loose parts of machinery aren’t damaged in transit. A box that isn’t a box is hard to forget!

Packaging Supplier for Machinery

Packaging for your automotive and machinery products doesn’t have to be boring. It’s important businesses start to see the value in creating an experience for their customers that is unforgettable and sets them apart from the rest. As online competition increases, creative custom packaging can be one way to ensure you are always in the forefront of the consumer’s mind.

Here at ASC Direct, we can create bespoke packaging for storing and posting your products. If you have an idea you would like to discuss, get in touch with our team today and get the ball rolling.

James Palfrey-Smith is the Commercial Manager at ASC Direct with extensive experience in both operations and sales. James is passionate about solving packaging problems, delivering fast customer support, and building lasting relationships. Outside of work, he enjoys outdoor activities like hiking and skiing. A fan of real ale and business podcasts, he continuously seeks personal and professional growth. 

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