Meeting Customer Needs: The Value of Having a Diverse Range of Cardboard Box Sizes in Stock
11th Jul 2023
Size is important. At least it is when it comes to packaging. Choosing the right size of a cardboard box can go a long way towards keeping your products protected. By having a range of cardboard box sizes in stock at all times, you will find packing and shipping your products much easier to manage while also meeting the needs and expectations of your customers. There are so many other benefits to having a diverse range of packaging too, from saving on your shipping costs to reducing your carbon footprint.
Here’s why you should consider ordering multiple packaging options:
Reduce Your Shipping Fees
Shipping costs can quickly mount up. Packing and distribution can eat into the profits of each sale if you don’t use the right packaging. By choosing cardboard boxes in the right size for your product, you’ll not only save on packaging materials, but you’ll also save on shipping costs. Considering postage is usually determined by dimensions and weight, this is the best way to ensure you are spreading the cost and increasing your profit margin.
Having multiple box sizes in stock also allows you to ship multiple products in one box, once again saving on the shipping cost if you were to use smaller boxes to ship individual items. By having your packaging readily available, you’ll also save time on the administrative side of ordering stock too.
Create Less Waste
Sustainability is a hot topic at the moment. Customers are choosing who to shop with based on their policies and commitment to the environment. Packaging is a huge contributor to carbon emissions and thus should be heavily considered by businesses. According to Statista, in 2021, 5.4 million metric tons of paper and cardboard packaging were created by households in the United Kingdom. Choosing the right boxes for shipping your products can be a way to reduce your carbon footprint and show your brand values.
Recyclable cardboard boxes are a no-brainer, but it’s also essential you think about sizing. Shipping a necklace in a large cardboard box big enough to house 20 hardback books, isn’t efficient or environmentally-conscious. It’s important to have a range of box sizes in stock to suit the products you are shipping. The smaller the box, the less likely you are to create excess waste.
Product Protection
Keeping your products safe and secure while in transit should be a priority for any retail business. Customer satisfaction is key to turning a profit and they are not going to be happy if they receive their items damaged. Keeping your products snug and free from movement is incredibly important, which is why choosing the right-sized packaging for each item is essential.
This will also ensure you’re reducing the associated costs with returns and replacements for damaged items and keep your customers coming back.
Improved Customer Experience
As stated above, keeping your customers happy and coming back for more should be your top priority as a business. Whether that’s by ensuring your policies align with their morals and sticking with sustainable packaging, or if it’s keeping your products snug and protected so they’re free from damage - customer satisfaction is key. By ensuring your business is fully stocked with a variety of boxes in multiple sizes, you’ll ensure you’re always choosing the right fit for your products and your customers.
Bespoke Box Builder
Stock boxes not the right fit for your products? Don’t just choose the easy way out by picking the nearest box size in dimensions. Here at ASC Direct, we offer a bespoke box builder that allows you to create a box the exact size you need to ship your items. It’s easy to use and extremely cost-effective. Create all the bespoke boxes you need for your business so they’re ready to use as and when you need them.
Meeting your customer’s needs goes beyond product experience. Packaging is a huge part of your product’s lifecycle and consideration should be given to choosing the right boxes for your business.
James Palfrey-Smith is the Commercial Manager at ASC Direct with extensive experience in both operations and sales. James is passionate about solving packaging problems, delivering fast customer support, and building lasting relationships. Outside of work, he enjoys outdoor activities like hiking and skiing. A fan of real ale and business podcasts, he continuously seeks personal and professional growth.
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