How businesses can use packaging to take advantage of Black Friday sales

Black Friday, this year on Friday 29th November 2024, has increasingly been used by consumers as a way to spread the cost of Christmas shopping. Whether you're a large retailer or a small business, it’s worth thinking about the packaging you are using to make sure your deliveries impress. Black Friday is a good opportunity to increase revenue, build brand awareness and attract new customers, and it’s worth considering how your packaging can play its part.

Plan ahead

Start thinking about your packaging requirements now. Use your business sales forecasting to determine what you need and when. It’s a good idea to share this with your packaging supplier - they can help make sure you have the right packaging when you need it.

Don’t run out of the right size and quality of packaging – it isn’t ideal to have lots of orders and having to put them into unwieldy or unsuitable boxes.

Is it time to re-design?

Packaging requirements change over time so this may be a good opportunity to consider your options. A re-design could save you money, improve production efficiency or be more impressive for customers. There are many considerations around design, size and materials and you want to make sure you are using the right one for your products.

Our friendly, expert team will look at all of the options for you to see how your packaging is stored and used; how your products fit and what the customer will receive, to make sure your packaging is cost-effective and providing the right protection for your products. 

Print your packaging

Printing on packaging fulfils two requirements – providing useful handling information and brand messaging. Handling information includes details about the preferred box orientation, the handling and opening requirements and any necessary alerts relating to contents, eg whether it is breakable or perishable. It’s worth considering this early, to make sure all of the useful messaging is there.

The packaging can also be printed with seasonal or brand messages - it’s a simple way to impress and raise brand awareness.

To see how we helped Strawberry Fields print on their boxes, click: Award-winning Farm Shop, Restaurant and Retailer – how ASC Direct supports Strawberry Fields

Sensitive products? Use tamper proof packaging

Sensitive products have to be delivered safely and give customers the reassurance that the contents are safe. Consider using tamper proof packaging. This is packaging that cannot be resealed – when your customer receives their products, they know the box hasn’t been opened and can be confident its safe.

To see how we helped LIVVE’s customers receive their sensitive products, read LIVVE's Innovative Packaging by ASC Direct – Box of the Month

Black Friday presents businesses with a unique opportunity to increase sales, attract new customers, and build long-term relationships. By planning your packaging early, you reduce the risk of running out of the packaging you need and can make sure your customers receive the unboxing experience they want. With the right strategies in place, Black Friday can become a catalyst for continued success through the busy season and beyond.

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