​Do Businesses Have a Responsibility to Promote Sustainability to Their Customers?

​Do Businesses Have a Responsibility to Promote Sustainability to Their Customers?

15th Nov 2022

It’s no secret that we at ASC Direct put sustainability as one of our top priorities. From sponsoring  Mermaid Atlantic as they compete in the Talisker Whisky Atlantic Challenge 2023, to signing up to One Tree Planted to aid reforestation, we are doing our bit for the environment.

It’s incredibly important that as a business, particularly one that involves the manufacturing of cardboard boxes, that we educate ourselves and our customers on the importance of recycling.

In 2020, ecommerce agency  5874 Commerce conducted research for their Conscious Commerce whitepaper which analysed the sustainability efforts of 100 UK-based merchants. The data revealed that only 47% of merchants used recyclable packaging for their products. For us, there should be no excuse for businesses not to be able to make more eco-friendly swaps.

"Plants This Way Up" printed on cardboard square referencing sustainability

Recyclable Packaging Wins

Our role as cardboard box manufacturers is to ensure we supply high quality packaging materials for businesses that not only offer efficient product protection, but can also be recycled and/or reused.

All our corrugated cardboard is FSC Certified and biodegradable, which means that the paper we use for cardboard is obtained in an ethical and environmentally friendly manner. It will also take less than one year for it to completely decay and be reclaimed by the environment.

For us, it’s extremely important that we communicate sustainability to our clients. We would much rather be contributing to the environment in a positive way than be part of the problem.


5874 Commerce have just released their ‘Conscious Commerce 2.0’ whitepaper focusing on what has changed in the last two years and if businesses have adapted to the need for sustainability in retail. Our very own Andrew Woodhead, Business Consultant here at ASC Direct, also features in the whitepaper. You can download it for free here

About the author

James Palfrey-Smith is the Commercial Manager at ASC Direct with extensive experience in both operations and sales. James is passionate about solving packaging problems, delivering fast customer support, and building lasting relationships. Outside of work, he enjoys outdoor activities like hiking and skiing. A fan of real ale and business podcasts, he continuously seeks personal and professional growth. 

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